The focus
has been on refreshing Antura's visual expression for both the company and the
product. As a foundation for the branding work, Antura has interviewed
customers, partners, and employees. The new graphic profile is modern and
streamlined, aiming to create a unified impression for Antura. Together with
light base colors, the purple and pink brand colors create a softer expression
that indicates progress. The logo has been updated with a new shape and color
scheme to enhance visibility and recognition, while the new symbol reflects
Antura's purpose-driven vision. Alongside the launch of the new graphic
profile, Antura has also released a new website.
The Product
For several years, Antura has been working on modernizing the user interface to
improve the user experience and achieve a more appealing design. Reference
groups consisting of Antura's customers have been involved in the process to
ensure that the tool meets their high expectations in the field. As part of the
new user interface, Antura's new graphic profile has been implemented
throughout the entire system.
The
product name Antura Projects becomes Antura
With the launch of the new user interface, the previous product name
"Antura Projects" is being replaced with "Antura." This
means that both the company and the product will now share the same name,
simplifying customer communication, as most customers have already been
referring to the product as Antura.
The
branding work and the development of Antura's new website have been carried out
in collaboration with the branding and communication agency, Wonderbrand. The
new graphic profile and Antura's new user interface have been showcased and
launched at the annual customer event, Antura Day, on May 3rd at Nalen in
Stockholm.
−We are very proud to introduce our new graphic profile. The new design
represents our commitment to improving the customer experience and strengthening
our brand identity. It will also strengthen Antura's position as one of the
most reliable and innovative players in the industry, says Mattias
Andersson, CEO of Antura.